Communication
for technical
niche markets
Longtime experience
Jansen Communications is a leading PR and marketing consultancy and agency for technical niche markets. With 20 years of experience, we support companies in IT, IT security, high-security and safety areas such as fire and explosion protection, process analytics, industry, especially metalworking, automation and instrumentation and control.
We are a reliable partner for B2B clients and the media, offering specialist knowledge and long-standing contacts with qualified specialist editors and opinion leaders. We work closely with online platforms, event organizers, and social media channels to ensure a continuous presence for our customers.
What we do for you: Our services for your success in PR and marketing:
We will continuously place your company-specific topics in online specialist media, social media such as LinkedIn and other relevant online channels in order to increase your presence among potential and existing customers. Through targeted communication, you can generate concrete demand and promote your commercial success.
We will clearly position your core message in the target markets and have a long-standing network of publishers and specialist media in the fields of industry, chemistry, process analysis, safety, and IT. We welcome your input for articles, but are also able to provide them independently.
Our services
We find the right words for the respective channel. Comprehensive and detailed for case studies and expert articles in print media and on online platforms or short, concise and yet technically adept for social media.
Your everyday life is our favorite topic. We report on your projects and products, new partnerships or your employees in a professional manner. We look forward to your input, but are also happy to approach you with suggestions for topics. There is always something to report - we promise!
We develop content and topics for both print and digital media and channels that are tailored to your target market.
We are happy to discuss current topics, challenges, standards and guidelines with your experts and managers and package these in a technically appealing but comprehensible way in an expert interview.
Have you implemented a great project for a customer and want the market to know about it? Perfect. We talk to your customer about the project and write a high-quality article that can be published in a relevant trade magazine and/or online, depending on your wishes. Expert articles are also a popular format for reporting and providing information about new products, standards and guidelines.
More and more companies are turning to podcasts. This allows you to talk about your products in a relaxed atmosphere. We can help you find the right words.
Technical expertise doesn't have to be dry. The right choice of words creates an exciting story that captivates the reader from start to finish.
We maintain close contact with the specialist editorial teams. PR and marketing measures are discussed on an ongoing basis so that permanent visibility is achieved.
Through extensive research, we acquire in-depth specialist knowledge that goes far beyond the end of our own nose. We are also happy to undertake research into market competitors and potential customers.
The Internet never stands still. So your online activities should also be up to date. We are happy to take the necessary steps.
Before your text is published, we take one last critical look at it to ensure that you are completely satisfied with the result.
We are happy to plan, coordinate and monitor your advertising activities. You give the go-ahead and we take care of the rest.
Our Team: Experts in Technical B2B Communication
Our team consists of specialized PR and communications professionals with many years of experience in communicating technical B2B topics. We combine editorial expertise with a deep understanding of the industry.
Catrin Jansen-Steffe, M.A., is the founder and owner of Jansen Communications—a PR agency she established in 2005 with a clear mission: to give technology companies a voice that is heard.
For over twenty years, she has supported companies in the fields of industry, IT security, fire protection, and process analytics with strategic PR and targeted trade media relations. Her strengths lie in networking, her eye for business synergies, and her ability to present technically complex topics in a way that resonates in relevant media—clearly, precisely, and with the right level of depth for each target audience.
With a keen sense for topics driving the industry, she develops content for LinkedIn that not only informs but also sparks debate and positions companies as thought leaders. Her posts are consistently crafted with the client’s interests in mind: strategically thought-out, factually sound, and worded to stand out in the timeline and invite discussion.
For her, digital communication naturally involves more than just the written word. The creation of images and video content for social media is an integral part of her service portfolio—because effective visibility today stems from the interplay of strong text, apt imagery, and dynamic formats.
Jansen Communications stands for communication that not only makes things visible—but leaves a lasting impact.Translated with DeepL.com (free version)
Christina Lippert has been part of the Jansen Communications team for 17 years and serves as a Senior B2B Communications & Content Strategist.
Her focus is on developing and implementing technical content for the B2B sector. This includes technical articles, practical user reports, and case studies aimed at presenting complex content in a way that is tailored to the target audience and translating it into accessible formats.
Another aspect of her work is the conception and creation of white papers, which companies use as internal informational material as well as externally for lead generation. In addition, she creates and manages social media content as well as texts for content ads and other online advertising initiatives, always keeping brand impact and reach in mind.
Her goal: to create content that informs, persuades, and has a lasting impact—for both companies and their target audiences.
Elena Dilba is a Senior PR & Marketing Manager and Content Strategist specializing in B2B communications. For over ten years, she has been responsible for the strategic and content-related direction of communication initiatives for companies in technology-driven industries.
Her focus lies on the development and implementation of sophisticated content strategies: from the conception and maintenance of website content to the management and optimization of social media presence, and the creation of well-researched technical articles, white papers, case studies, and press releases. In doing so, she excels at precisely analyzing complex technical topics and presenting them in a way that resonates with the target audience, with a clear focus on relevance, clarity, and added value.
Jack is probably our fluffiest colleague—a Bavarian Mountain Hound and the agency’s long-time “feel-good manager.” For many years, he has supported the team as a motivational coach, kept spirits high, and brightened up the office with his lively, friendly nature.
Today, Jack is enjoying his well-deserved retirement. Instead of appointments and meetings, he now devotes himself entirely to his favorite pastimes: long walks, fresh forest air, and relaxing hours in nature.
However, he has never completely given up his job: When needed, Jack still reminds us how important short breaks are and motivates us to go for walks together or do short exercise sessions that bring new energy to our workday.
We find the right words.
Are you convinced or do you still have questions? Get in touch with us.
info@jansen-communications.de
